Who We Are

At Reimagine Billing Concepts (RBC), we specialize in outsourcing solutions that enhance Revenue Cycle Management. We provide Accounts Receivable Management so you can focus your time and energy on patient services. Using our knowledge of the Revenue Cycle Management industry and our partnerships with multiple providers, we have developed a service approach that enables us to

  • Identify problem areas

  • Create value-oriented revenue cycle strategies

  • Streamline accounts receivables to increase your cash flow and boost your bottom line

We free up your time so you can increase your patient intake volume.

Our Mission

RBC provides the highest quality in medical billing, accounts receivable management, HIPAA compliance and outstanding customer service. Our goal is to obtain the highest reimbursements allowable, while maintaining the highest levels of integrity, compliance, and ethics.

Leadership

Emily Jewell
President & CEO

Emily is a dynamic and results-driven executive with a proven track record of exceeding expectations, driving organizational excellence, and implementing strategic initiatives. With expertise in business infrastructure, financial operations, market launches, and human resources, she is a versatile leader known for her ability to balance independent decision-making with collaborative teamwork.
Holding a BA in Business and an Associate Degree in Small Business Management, Emily also brings a holistic perspective to leadership through multiple certifications in Holistic and Life Transformational Coaching. Her proficiency across various technical platforms and operational frameworks further enhances her ability to drive innovation and sustainable growth.

Heather Wilborn
EVP

Heather is a highly accomplished and compassionate healthcare professional with an extensive background in healthcare management and clinical operations. As the Executive Vice President of Operations, she seamlessly integrates her strategic leadership skills with a profound understanding of healthcare systems to drive operational excellence. With a Bachelor’s degree in Human Services Case Management and an Associate’s degree in Business Management, Heather offers a unique blend of clinical insight and business acumen. She is a licensed Certified Professional Coder (CPC) since 2018, demonstrating mastery in medical coding across a variety of specialties, including Behavioral Health, Oncology, Orthopedics, Physical/Occupational/Speech Therapy, Podiatry, Pain Management, Periodontist, and EMS. Renowned for her conscientious and altruistic nature, Heather is deeply committed to advancing healthcare delivery by optimizing processes that benefit both patients and providers. Her exceptional ability to navigate complex healthcare landscapes, combined with a compassionate approach to problem-solving, makes her an invaluable asset to her team and organization. Through her comprehensive qualifications, industry certifications, and hands-on expertise, Heather has solidified her role as a leader in operational management and medical coding, enhancing organizational efficiency and ensuring the highest standards of care.